48 notes &
These organizations are successfully using the following approaches. They:
- Write concise “teaser-style” tweets that link back to their main website.
- Support other nonprofit Twitter users with Follow Friday.
- Quote well-known and well-respected voices. Retweet others.
- Make ample use of hashtags or create their own. Ask questions that engage their followers.
- Use human interest stories.
- Respond to tweets that mention their organization.
(Source: socialbrite.org)