1 note &
Frequency of Exposure to News Mediums by Age
A 2007 report from the John F. Kennedy School of Government at Harvard University show that - depending on your demographic - there’s a risk in relying too heavily on traditional media.
- A solid majority of young adults rarely if ever read a newspaper — although nearly half have a look at least once a week.
- Television news does a bit better: More than half (57%) watch the national news at least several times a week, and more watch local news.
- Radio is the middle medium, reaching nearly half (45%) of young adults.
Interestingly, at least in 2007, Internet-based news didn’t rate very high either, attracting only slightly more attention than the newspaper.
I wonder how those numbers have changed over the last four years?