nimby notes

catchy bits of nonprofit and communications-related info

1 note &

Frequency of Exposure to News Mediums by Age

A 2007 report from the John F. Kennedy School of Government at Harvard University show that - depending on your demographic - there’s a risk in relying too heavily on traditional media.

  • A solid majority of young adults rarely if ever read a newspaper — although nearly half have a look at least once a week.
  • Television news does a bit better: More than half (57%) watch the national news at least several times a week, and more watch local news.
  • Radio is the middle medium, reaching nearly half (45%) of young adults.

Interestingly, at least in 2007, Internet-based news didn’t rate very high either, attracting only slightly more attention than the newspaper.

I wonder how those numbers have changed over the last four years?

Filed under statistics public relations

  1. nimbyist posted this