From Debra Askanase:

If I had to offer three tips about using LinkedIn effectively, they would be:

• Think about why you and your organization want to be one LinkedIn, and how you use it will follow.
• Identify a combination of 10 keywords and keyword phrases that best describe you, and 10 others that best describe the organization. Integrate these keywords and keyword phrases into your personal and organization profiles.
• Complete all employee personal LinkedIn profiles to 100%, as well as the organizational profile.