1. Give people a reason to become fans. 
2. Stay on topic. 
3. Ask the right kind of questions. 
4. Include pictures in your Facebook updates.
5. Celebrate your milestones. 
6. Get creative when your Facebook readers are most happy. 
7. Activate Facebook fans. 
8. Run a Facebook contest. 
9. Try out sponsored stories. 
10. Measure your Facebook marketing. 
11. Find the best tool to measure your Facebook marketing. 
12. Learn to make sense of the volumes of data currently available on social media. 
13. With Facebook, you now need to consider your brand as a network.

(Source: technology.inc.com)